While launching new Apple TV hardware apart from a new subscription TV service might seem counterintuitive, it does make strategic sense if Apple doesn’t yet have the deals in place to field such a service. Certainly, Apple doesn’t need to debut the two things together. By rolling out the new Apple TV and SDK ahead of the service, Apple is giving developers some lead time to develop compelling apps for the device — and taking good advantage of a holiday shopping season that will likely drive sales, further growing the Apple TV installed base to which it will someday sell streaming service subscriptions.
有点违背直觉的是,这次要发布的是Apple TV这么一个硬件,而不是全新的电视订阅服务。然而,苹果在无法落实订阅服务之前,这样的策略也是可以理解的。当然,苹果也没有必要非得让Apple TV和订阅系统同时发布。在订阅服务发布之前,通过先发布Apple TV和软件开发工具包,苹果也给了开发者一些前置时间,用以为该设备开发更优秀的应用。同时也可以利用假日消费季刺激销量,进一步普及Apple TV,从而等待某天流媒体订阅服务的到来。
Apple declined comment.
苹果公司未表态。
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