Another theory states that the Hiroshima atomic bomb exploded at 10:10 and clocks have been stopped at this time to remember this.[16] It seems unlikely that watch manufacturers would want to associate their product with this event though. As well as the fact it happened at 8:16 am Japanese time.
There are other conspiracy theories too.
Fans of the Da Vinci code may want to interpret the 10:10 sign as being a chalice V symbol, the symbol for the sacred.[17]
Some say it was the time Guy Fawkes planned to blow up the Houses of Parliament at this time (it wasn’t: he was caught at around midnight on November 5).[18]
This isn’t the first time Apple fans have noticed a time-based quirk[19] on their favourite products. The time shown on iPhones is 9:42 am. Former Apple executive Bob Borcher said it shows this time because 9:42 am was the exact hour, at which the iPhone was unveiled[20] back in 2007.
Scott Forstall, who led the original development team for the iPhone and iPad explained further: it was so that when the product could be displayed on the big screen about 40 minutes into the presentation, the time on the device would match the time it was unveiled.[21]
Apple’s moved on from that. Half an hour on. It’s likely that Apple decided to set its time at 10:09 to establish[22] itself within watch-making tradition. Tim Cook told Bloomberg that during the design of the watch, Jon Ive, who led the project, “immersed himself in horological history.[23]
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