First-weekend sales help indicate overall iPhone demand, an important measure given thatthe device accounts for the majority of Apple’s revenue. The initial sales also are a marker forhow well the new smartphones may do during the end-of-year holiday season, which is typicallythe most significant sales period for consumer product companies.

首个周末的销售数字在一定程度上反映了对iPhone的总体需求，是一个重要的衡量标准，因为iPhone为苹果带来了大部分收入。最初的销售状况也预示着新款iPhone智能手机在年终假日季的表现会有多好。对于个人消费品公司而言，年终假日季通常是最重要的销售时段。

This year, UBS estimates that Apple will sell 78.4 million iPhones in the December quarter, upfour million from last year, while FBR predicts the sale of 77 million iPhones.

瑞银(UBS)预计，苹果在今年第四季度将会售出7840万部iPhone，比去年增加400万，而FBR资本市场预测，iPhone的销量将会达到7700万部。

Over the weekend, people camped out in front of some Apple stores to buy the new iPhones, atrend that has become something of a tradition. To cut down on long wait times in line, Applelet people sign up online for time slots during which to pick up their phones in stores.

周末期间，人们在一些苹果商店前露营，以便买到新款iPhone。这一潮流已经变成了某种传统。为了减少漫长的排队等候时间，苹果让顾客在网上预约，选好前往商店拿手机的时间段。

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