2012年，瑞典的投资集团殷拓EQT以逾2亿欧元的价格从诺基亚手中收购了Vertu。手机制造商随后便放弃其塞班操作系统，加入谷歌的安卓系统阵营，并推出了系列新产品。

 

 

However, the price of Vertu devices far exceeds the flagship devices sold by Apple Inc orSamsung Electronics Co Ltd. Prices for a Vertu phone easily reach 50,000 yuan ($7,900) inChina, compared to 7,788-yuan price tag for the most expensive model of the iPhone 6S Plusselling in the country. Vertu provides 24-hour worldwide concierge service to its phone users toaccess "money-can't-buy" events and experiences.

但是，Vertu的手机价格远远超过了苹果、三星等手机。在中国，一部普通Vertu手机的价格高达5万，而时下热销中国最贵的iPhone 6S Plus也才7788元。此外，Vertu不仅仅是一部手机，它能为用户提供24小时的全球贵宾服务，让用户体验到用钱都难买到的私人服务。

The company runs retail outlets in high-end shopping malls in cities including Beijing andShanghai. Chinese shoppers' zeal for luxury products has been driving Vertu's expansion.

该公司门店主要集中于北京、上海等城市的高端商场。中国消费者对奢侈品的购买欲推动了Vertu的扩展。

Vertu, which was originally started by Nokia in 1998, will need to find a new chief executivefollowing the change in ownership.

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