2. Apple’s dominance of tech culture will decline

苹果的统治力将有所下降

Since the Second Coming of Jobs in 1997, interest in all things Apple has been climbing at a steady rate, going into hyperdrive with the release of the iPhone (2007) and then the iPad (2010). Lately, though, the products coming out of Cupertino have been less than magical and life-changing.

1997年乔布斯重回苹果公司后，苹果渐渐开始吸引大众的目光，后分别于2007年和2010年推出iPhone和iPad，引起了巨大轰动。而如今虽然苹果产品层出不穷，其创意和影响力却不比当年。

And for all of Tim Cook’s many fine qualities, he can’t generate a reality distortion field the way his predecessor could. Until Cook manages to pull another rabbit out of his iHat — an Apple Car? a fully integrated smart home? — the Apple mystique has clearly peaked. Nowhere to go but down.

尽管库克也推出了许多优秀产品，但他却不具备前任乔布斯那样的“现实扭曲力场，除非他也能变戏法般地弄出个Apple Car或是一体化自能家居什么的来。苹果的创意已经达到上限，现在只能走下坡路了。

3. Virtual reality will finally be real — and most people will go ‘meh’

虚拟现实或将成真，而消费者只能望洋兴叹

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