Likewise, those doctors and medical practitioners in China who are speaking out against endangered species in medicine. They are not judging previous generations who did not have the facts that you do today. They are just accepting the truth: that all credible evidence and scientific research shows, for example, that rhino horn cannot cure cancer. We have a responsibility to act on the facts that we have today. By doing so, we are honoring the generations that have come before us and we are protecting those that are yet to come.
I do not think that anyone would stand and watch an elephant or rhino being killed. Or a ranger being gunned down because we wanted a bracelet or an ornament to impress someone else as a gift. But that is what the demand for wildlife products means in practice. The decisions we make as consumers affect the lives of ordinary people thousands and thousands of miles away, in countries we may never visit. If we buy illegal wildlife products, we are contributing to the extinction of whole species.
But there is good news, and if you remember one thing, I want you to remember this: We can win the battle. Each generation decides what it values. Each generation can determine what we consider to be beautiful on the one hand, or unacceptable, or immoral on the other. We can act in solidarity with those fighting poaching and trafficking in their communities.
I am absolutely convinced that China can become a global leader in the protection of wildlife. Your influence in the world means you can change the face of conservation in this century. This will be a contribution that would go down in history, one that your great grandchildren would speak of with great pride.
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