而令研究人员感到吃惊的却是买方。当被问及受到股票经纪人欺骗会有多么生气时,研究人员发现,如果经纪人在发短信时撒谎,买家会怒不可遏,但如果在面对面的交谈中撒谎,买家的愤怒还不至于到怒不可遏的程度。
Ronald Cenfetelli, a professor at the Sauder School of Business at the University of British Columbia, co-authored the paper. He told the LA Times: 'What we speculated was going on is there is some instant rapport-building, and some quick trust that happens when you talk to someone face to face, and it acts as a buffer and an inoculation, almost like a vaccine, against negative reactions.
英属哥伦比亚大学尚德商学院教授罗纳德.赛菲泰里(Ronald Cenfetelli)为该论文的作者之一。他在接受《洛杉矶时报》采访时说:“据我们的推测,当你与某人面对面交谈时,某种瞬时性和谐关系和某种信任迅速建立起来,差不多就如同一剂疫苗,减轻和抑制负面反应。
People are still angry or upset if they are lied to face to face, but when they are lied to in the leaner communications, they are more angry.
如果面对面交谈时被欺骗,人们还是会生气或沮丧,但是,以更简易的通讯方式沟通时被欺骗,他们会更气愤。
(编辑:赵颖茹)
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