Television in its young life has had many hours of greatness -- its "Victory at Sea," its Army-McCarthy hearings, its "Peter Pan," its "Kraft Theaters," its "See It Now," its "Project 20," the World Series, its political conventions and campaigns, and the Great Debates. And it's had its endless hours of mediocrity and its moments of public disgrace. There are estimates today that the average viewer spends about 200 minutes daily with television, while the average reader spends 38 minutes with magazines, 40 minutes with newspapers. Television has grown faster than a teenager, and now it is time to grow up.
What you gentlemen broadcast through the people's air affects the people's taste, their knowledge, their opinions, their understanding of themselves and of their world -- and their future.
Just think for a moment of the impact of broadcasting in the past few days. Yesterday was one of the great days of my life. Last week the President asked me to ride over with him when he came to speak here at the NAB. And when I went to the White House he said, "Do you think it would be a good idea to take Commander Shepard?" And, of course, I said it would be magnificent. And I was privileged to ride here yesterday in a car with the President and the Vice President, Commander and Mrs. Shepard. This was an unexpected, unscheduled stop. And Commander Shepard said to me, "Where are we going?" "What is this group?" And I said, "This is the National Association of Broadcasters at its annual convention."
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