根据市场调研机构Nielsen的统计,在英国,97年价格管制被撤消的时候,超市蜂拥而入并开始销售市场1/4的图书。
Belgium and Finland mimicked this trend.
比利时以及芬兰也纷纷效仿这一趋势。
This has been good for readers:
这对于读者来说是个好消息。
in Britain the average price of a book has fallen by 15% since 2003, reckons BML Bowker, abook-marketing consultancy.
图书市场顾问鲍克出版社的数据显示,03年英国图书的平均售价下降了15%。
And demand has grown: consumers spend the same amount on books, so they must bebuying more.
而图书需求量也上升了:消费者在图书上花费同样多的钱,图书的价格降了,这样他们购买的书更多了。
Those independent bookshops that survived the chain war in America and Britain have heldsales and prices steady.
那些在美国、英国连锁店之战中幸存的个体书店,久维持着图书的销量还有价格的稳定。
Meanwhile, mass retailers find books such a draw that they lure in customers by selling sometitles at a loss.
同时,销售商发现一个赚钱的方法,他们以亏本地销售一些图书来吸引顾客购书。
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