Higher turnover should also be positive for publishers.
按理说出版商应该也得到更高的利润。
But mass retailers demand discounts of up to 60% for bulk orders, shrinking margins.
但大批订货的商家向出版商索要高达60%的数量折扣,这反而使得利润减少了。
All sides prosper when books sell quickly.
只要书卖得快,各家都会得利。
But, unlike groceries, if books don t sell, retailers return them to the publisherand do notpay.
但是,与日常用品不同,如果书籍卖不出去的话,零售商就把书返回给出版商并且不付返回的书费。
So, when a book with a large print run flops, publishers end up with an expensive pile ofrecycling.
这样,当一本大量印刷的书籍不好买,出版商就得最终以高价来回收它。
That is why some publishers have stopped doing new deals with the likes of Costco, anAmerican warehouse retailer, which likes to order very large print runs.
这就是为什么一些出版商停止与类似于美国的科思科这样的连锁店做生意的原因。因为这些商店喜欢订购大宗的货物。
Few people will mourn publishers;losses from increased price competition and newtechnology like e-readers.
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