On the positive side,emotional appeals may respond to a consumers real concerns. Consider fire insurance,fire insurance may be sold by appealing to fear of loss.But fear ofloss is the real reason for fire insurance.The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation.Are the benefits of the product important enough to justify buying it?Advertising is intended to appeal to consumers,but it does not force them to buy the product.Consumers still control the final buying decision.
It can be inferred from the passage that a smart consumer should ____ .
A.be familiar with various advertising strategies
B.think carefully about the benefits described in the advertisements
C.guard against the deceiving nature of advertisements
D.avoid buying products that have strong emotional appeal
本题C项干扰系数较大。根据日常生活常识,很多广告都带有一定的欺骗性,所以考生会误以为作者写作的目的是为了警告消费者要注意提防广告的欺骗性,从而陷入经验常识干扰误区。根据文章最后一段不难得出,正确答案为B。
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