2014年6月的英语就快来了,其实四级阅读相对来说还是比较简单的。下面小编为大家整理了2014年英语四级阅读单项选择题讲解,供各位考生参考。
Passage 1
The rise of multinational corporations ,global. marketing,new communications technologies and shrinking cultural differences have led to an unparalleled increase in global public reiations or PR.
Surprisingly,since modern PR was largely an American invention, the U. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago,for example, the worlds top five public relations agencies were American-owned. In, 1991r9^1y one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than hSlf of all British companies include PR as pprt pf their corporate f公.司的).,planni坪.activities,compared tp about one-third of U. S. companies. It may not be long,before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR rapQ? First,Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography,for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian com/1 以r/ a$ in knowing a second language. Less than 5 percent of Burson Marshalls U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their emplQyees fluent in a second language., Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance,most Americans read the Wall Street Journal. Overseas,their counterparts read the Journal as well as the Financial Times of London and The Economist,publications not often read in this country.
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