Consumer groups weren't as reticent, saying the deal could lead to less choice for consumers and more tracking of their online activities. 'There are questions that must be answered regarding the collection and sharing of consumer data by the two companies,' said Jeff Chester, founder of the Center for Digital Democracy, a Washington nonprofit focused on privacy issues.

The companies are confident that the deal will be approved, Yahoo General Counsel Michael Callahan and Microsoft General Counsel Brad Smith said in a joint interview. They argued that the deal shouldn't be seen as reducing the number of players in Internet search from three to two but rather as helping both companies better compete in online advertising with Google.

The combination is 'really the only way to ensure' that there is 'going to be a competitive long-term alternative to Google in paid search,' Callahan said.

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