Saturday night there was a live auction that included a holiday dinner party at the corporate commissary in Burbank. During the day, the big event was a presentation by Jay Rasulo, the head of Disney's parks and resorts division.

During it, the arena attached to the convention center was nearly filled with several thousand people who hooted and applauded at every item Rasulo unveiled -- from new attractions at Disney's various theme parks to the pending arrival of two new Disney cruise ships. Star Wars storm troopers joined Rasulo onstage when he concluded by announcing a major upgrade a longstanding attraction related to the film at Disneyland.

Sitting there, I couldn't help but marvel that the crowd had paid to see what is essentially a sales pitch when they could have just gone literally across the street to Disneyland for the real deal. Yet they loved every word and image.

Of course this audience was already pre-sold on Disney, and what they were really paying for was the feeling of being an insider. But more than that was an inescapable irony: in the digital age, with all its virtual means to connect with consumers, the most valuable customer just might be the one you can get to come meet you in person.

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