和传统电视节目相比，大部分网络节目正对年轻观众的胃口，收视的目标人群多为90后——显然是最“活跃”的互联网用户群体。制作团队深谙各种网络用语和经典梗——《奇葩说》甚至“提醒”观众：“40岁以上观众，请在一名90后的陪同下观看本节目。”

Online shows attach great importance to the needs of their viewers. Tencent’s survey-answering reality show Are You Normal (《你正常吗》) challenges its guests to match their responses with the majority of those gleaned from internet respondents’.

网络节目十分重视观众需求。腾讯的调查真人秀节目《你正常吗》就邀请嘉宾们对大部分网友的调查意见进行竞猜。

However, the success of online variety shows is still largely due to the celebrity hosts and guests. Like their *counterparts on TV screens, many online programs count on successful foreign models. Go! Fridge, for example, is based on South Korean variety show Please Take Care of My Fridge which sees guests bring in the contents of their refrigerators which chefs use to cook up a storm for viewers.

然而，网络综艺节目的成功，很大程度上仍归功于明星主持和嘉宾阵容。就像电视节目一样，许多网络节目也效仿国外热播节目。例如，《拜托了冰箱》便引进自韩国同名综艺节目。在韩国版《拜托了冰箱》中，嘉宾们带来自家冰箱中的食材，并由大厨为观众们烹饪出一道道美食。

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