The former Mallorca striker arrived unmarked in the penalty area to power the ball past helpless Malaga keeper Arnau.
Valencia was looking the better side in a physical encounter, but Sebastian Fernandez brought Malaga level on the stroke of half time with a subtle touch on Eliseu's free kick from just inside the six yard box.
The second half was an open ended affair with both teams creating chances but it was Joaquin who put Valencia back in front after 69 minutes.
The winger beat two players on the edge of the Malaga area and his angled shot touched a defender on the way it goal to leave Arnau helpless
He assured the points five minutes later with an angled drive following a neat knockdown from Aduriz.
Earlier in the day Athletic Club Bilbao kicked off the new Spanish season with a 1-0 win away to newly promoted Hercules.
The side from Alicante will probably think they deserved at least a share of the points after forcing 10 corners in the game, but lost thanks to Fernando Llorente's headed goal in the first minute of the second half.
Llorente got the slightest of touches on Igor Gabilondo's curling free kick to score the first goal of the campaign.
Hercules worked hard looking for the equalizer, but despite their hard work in 30 degree heat, they rarely threatened Gorka Irazoz in the Athletic goal.
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