与美国的“黑色星期五”和英国的“网络星期一”(感恩节假期之后的第一个上班日的网购促销活动)活动类似,双十一已经成为了世界最大的、不仅有线上电商玩家参与,实体店零售商也不甘落后的在线购物盛宴。阿里巴巴的销售量在双十一当天的销售总额中占据大头。
The event has become a celebration of consumption for urban residents and more and more for those who live in rural China.
双十一不仅已经成为城镇居民“剁手”的节日,燎原之火已经蔓延到中国农村地区。
The rising penetration rate of smartphones in China has fueled the growth in Singles Day. About 82 percent of this year's transactions were completed using mobile devices, a significant increase from 68.67 percent recorded last year, according to Alibaba.
智能手机的普及使用也为双十一销售额创下新高助力不少。阿里巴巴称,今年有82%的交易额是在移动手机端完成支付的,比去年同期猛增了68.67%。
The increasingly convenient internet consumer-finance services in China have helped more people to shrug off concerns about shopping as they can afford more purchases by borrowing small loans.
随着互联网消费者金融服务日益便利,越来越多的人购物的时候不用顾虑太多价格的因素。为了让消费者们更方便地“买买买”,很多电商都推出了小额借贷服务。
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