that marketing managers look for new users and market sections. Did you know, for

　　example, that the backpacks that so many students carry today were originally

　　designed for the soldiers?

　　Market modification also means searching for increased usage among present

　　customers or going for a different market, such as senior citizens. A marketer may

　　re-position the product to appeal to new market sections.

　　Another product extension strategy is called product modification. It involves

　　changing product quality, features, or style to attract new users or more usage from

　　present users. American auto manufacturers are using quality improvement as one

　　way to regain world markets. Note, also, how auto manufacturers once changed styles

　　eagerly from year to year to keep demand from falling.

　　68. The first paragraph tells us that a new product is

　　.

　　A. not easily accepted by the public

　　B. often of poorer quality compared with old ones

　　C. often more expensive than old ones

　　D. usually introduced to satisfy different tastes

　　69. Marketers need to know which of the four stages a product is in so as to

　　.

　　A. promote its production

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