BEIJING, Dec. 20 (Xinhua) -- A central rural work conference has stressed the need for better quality and efficiency in agriculture, focused on farmers' incomes and produce quality.

The two-day meeting stressed product mix, management and regional planning as top priorities in supply-side agricultural structural reform, according to the statement released after the conference on Tuesday.

China will seek new growth engines in agriculture and rural areas to improve productivity and competitiveness, said President Xi Jinping at a previous political bureau standing committee meeting.

The idea of a structural overhaul in the sector was first floated at the same meeting last year and is high on next year's agenda.

China has plenty of ordinary produce, but very few high-quality, branded agricultural products, so market-oriented reform must meet new consumer demands, said Minister of Agriculture Han Changfu.

The country will rationalize the relationship between the government and market, injecting vitality into the market, the statement said.

The meeting also required more targeted efforts to get another 10 million people out of poverty in 2017. Per capita disposable rural income grew only 6.5 percent in the first three quarters this year, the slowest in almost 13 years and failing to outpace GDP growth for the first time since 2004.

Han pointed out that Chinese farmers face high costs and price ceilings, while over-exploitation of resources has rendered traditional farming practices untenable.

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