likely to see Europe hosting NBA games by 2010.

　　The NBA is now planning to take China by storm

　　"Our experience in china has been that it is going to be explosive in its growth," said Stern.

　　The strategy（战略，策略）in China is television. "We’ve made 14 deals in China with local and

　　national networks on cable and satellite." The success of Chinese centre Yao Ming has paved the

　　way for the NBA marketing blitz in China. The NBA, which is broadcasted in more than 200

　　countries in 42 languages; will put that to the test in October 2004 when the Houston Rockets play

　　two pre-season games against the Sacramento Kings in Beijng and Shanghai.

　　The NBA knows

　　that it needs a global market to compensate for tough times on home soil.

　　"It doesn't matter where the players come from, all the NBA teams now know that they have

　　to scout（寻找，觅得）internationally," said Terry Lyons, the NBA's vice-president of international

　　public relations. "It has increased the level of competition here." As Frenchman Tony Parker and

　　Argentine Emanuel Ginobili showed in winning championship rings with the San Antonio Spurs

　　last season, many people can earn the' respect , of their American peers. Others, such as the

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