硅谷资深创业大师,《四步创业法》作者Steve Blank谈创业。他认为:创业是一门艺术。一流的企业家更像作曲家——创业是一个创意的过程,并不是努力就能一定能做出好曲子。
You know entrepreneurshiptruly is a faith-based activity, and it's what I call NP complete. And it's almost like saying go paint your "stary night". That is the creation of startup is incalculable. You have no idea what's gonna come out. And I have that theory which is we have been confusing entrepreneurship with science. It might actually be that world-class entrepreneurs are much more like artists, and in fact a special breed of artists.
创业必须以信念为基础,充满了不确定性。好比你重画《星夜》(梵高的作品)过程绝无可能精确预测,结果必然迥然不同。创业不是一门科学,一流的企业家更像艺术家,是特殊的艺术家。
As you think about artists, you have artists who perform and artists who compose. And I contend that founders are composers and what they do is they are capable of attracting world-class performers who help them bring their vision to life. We've been teaching art for hundreds probably thousands of years. Yet we still don't know what makes world-class composers.
艺术家分两类,一类从事表演,一类从事创作。企业家属于后者,他们擅长吸引一流的演奏家表演自己的作品。艺术教学已有千百年历史,仍然不知道一流的作曲家从何而来。
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