While it’s true that many lack money and credit management skills, what these shoppers are often looking for is a “buy high,” an emotional rush to put themselves in a better mood, found San Francisco State University researchers in 2017. These types of shoppers often hold materialistic values. When under stress, materialistic shoppers are more likely to shop compulsively.
Rather than providing any social or emotional outlet(发泄出口), the extreme stress-induced(紧张诱发的) purchases only increase anxiety and lower well-being, and materialistic shoppers already tend to have lower self-respect than others to begin with.
In fact, it’s exactly at low moments that materialistic shoppers are most likely to shop for expensive items, and they’re more likely to make those purchases on credit. This of course can create a vicious cycle, in which a materialistic shopper with low self-respect buys expensive items he or she cannot afford in an effort to improve sense of self. The financial burden can cause stress and destroy relationships over the issue of money, further affecting the mood of the shopper and leading to more spending to try to regain a sense of self-worth.
Symptoms of shopping addiction include constant thoughts about shopping, buying to improve the mood and inability to change behavior.
Researchers have found two key personality characteristics that increase risk of compulsive shopping behavior, extroversion and neuroticism(外向型和神经质型). Extroverts tend to view shopping as a social affair and see purchases through the lens of social status. Neurotics shop to relieve anxiety or depression.
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