delivered right to their doorsteps, they could no longer be bothered with driving, the crowds, the
noise of that, and they usually get a better selection.
Cornell University Marketing Professor, MeLaughlin says traditional stores can keep their
customers by offering goods like clothing, which customers may want to see and try on before
purchasing, as well as items that are difficult to ship. He says some traditional stores are also
pleasing customers with services that set up or repair computers and electronics.
Traditional stores also offer a social experience that some shoppers enjoy. There is still a lot
of emotion in the buying decision that takes place. Oftentimes, you need that last sense of “this is
exactly what I want” before you part with money. And you can't always get that online. It's a
rather cold process.
As more and more people have Internet access and smart phones, online commerce is likely
to continue its growth here in the United States and in other countries.
文章大意:本文为一篇议论文。越来越流行的网购严重冲击着传统商业市场,那么传统商业怎么能够留住顾客呢?对此本文专家给出了几点建议。
1.Traditional businessmen feel upset because ________.
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