去年5月,在公众的抗议和监管机构的压力下,百度不得不出面为试图从医疗信息论坛攫取财务利益道歉,并表示会停止在百度贴吧(Baidu Tieba)网站的行为。
In January the company came under fire for selling the right to moderate its online medical advice forums to for-profit hospitals and pharmaceutical companies. That was followed by another scandal sparked in April by the death of a young man who had purchased an experimental cancer treatment advertised on Baidu.com.
去年1月,由于将在线医疗咨询论坛的管理权出售给营利性医院和制药公司,百度受到了各方的抨击。而在之后的4月份,一名年轻男子的丧生又引发了另一宗丑闻——该男子曾出资接受百度网站建议的一种试验性癌症疗法。
Public outcry prompted regulators to force the company to reduce advertising displayed alongside its search results, in addition to calling for the company vet its advertisers more closely. As a result the company lost 18.6 per cent of its advertising clients in the fourth quarter compared to a year before, with full-year operating profit dropping 13.9 per cent.
公众的抗议,令监管机构除了呼吁该公司加强对广告客户的审查以外,还迫使百度减少了与搜索结果一道显示的广告。这导致第四季度百度广告客户同比减少18.6%,全年运营利润下滑13.9%。
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