But Nielsen’s survey of 2016 attributed the increase in print sales to children’s fiction and to younger generations preferring physical books to e-readers. A 2017 survey by the youth research agency Voxburner found that 62% of 16- to 24-year-olds preferred print books to ebooks. The most popular reason given was: “I like to hold the product.” While Nielsen found that 50% of all fiction sales were in ebook format, only 4% of children’s fiction was digital.
然而,尼尔森的2016年度调查将纸质书销量的上涨归因于童话书以及更爱读纸质书的年轻一代。青年研究机构Voxburner 的2017年度调查发现,16到24岁的年轻人有62%更爱读纸质书而非电子书。他们给出的最普遍的原因是:“我喜欢捧着书本的感觉。”与此同时,尼尔森发现,售出的小说中有50%是电子书,但售出的童话书中只有4%是电子书。
Steve Bohme, research director at Nielsen Book Research UK, who presented the data on Monday ahead of this year’s London book fair, said young people were using books as a break from their devices or social media. “We are seeing that books are a respite, particularly for young people who are so busy digitally,” he said.
13日,尼尔森图书研究公司英国区的研究室主任史蒂夫•伯梅在本年度的伦敦书展举行前夕发表了这些数据。他表示,年轻人通过阅读图书从电子设备和社交媒体中获得喘息机会。伯梅说:“我们发现书籍成为一种小憩的方式,特别是对那些终日埋头于电子产品的年轻人而言。”
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