随身英语 Getting something for nothing 天下没有免费的午餐

Play audio file 没有人不喜欢拿免费的东西，但俗话说，天下没有免费的午餐——在接过赠品的同时，我们其实也付出了相应的“代价”。这期节目探讨在哪些地方最有可能拿到免费的小样，还会为大家介绍商家以激励顾客消费为目的的常用营销策略。来收听本集 《随身英语》吧，这说不定会是BBC英语教学发放的最好的赠品！

课文内容 Vocabulary: marketing 词汇: 营销 Everybody likes to get a freebie – something given to you to try for free. On my commute to work today I was offered a complimentary sample of washing powder and a bottle of new mineral water. Lucky me eh? Well it's not necessarily down to luck – where you can grab a freebie depends on a number of factors.

For businesses, giving out something for nothing is an important marketing technique. We might not give it much thought but they are keen to see our reaction and hear our feedback and ultimately make us buy more.  But who they hear from is very crucial. They want to target the so-called trendsetters and influencers, in the hope that they will speak positively about the product and then sell more.

In the UK, the makers of an upmarket popcorn brand gave out free packets at London's Fashion Week to create a buzz about their product by fashionable people. A spokesman said  "It's less about immediate increase in sales, and more about getting our product in the hands of people who will excitedly and personally engage in our brand and story."

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