玩具不再专属儿童 “童心未泯的一代”崛起_公共英语阅读理解

玩具不再专属儿童 “童心未泯的一代”崛起

“Probably true,” says Ellerton. “If they put every spare pound they get into savings now, it could [still] take 10 or 15 years to get a deposit. This generation is characterised by not putting off today for tomorrow – they spend on experiences, so £500 for a toy is worth it to them.”

伊勒顿说：“很有可能是这样。如果他们把多余的每一分钱都存进银行，也得花10到15年才能有一笔像样的存款。这一代人的特点就是及时行乐，他们喜欢花钱体验生活，所以一个价值500英镑的玩具对他们来说是物有所值。”

And it’s not just millennials. The ‘middle aged’ bracket of 34-50 may be least likely to buy their own toys – as they’re most likely to have young children themselves – but baby boomers account for a fifth of the ‘kidult’ market spend.

不仅仅千禧一代是如此。34到50岁的中年一代应该是最不可能给自己买玩具的人群，毕竟他们基本都有自己的孩子了，而事实却是，战后婴儿潮一代（1946年-1964年出生人群）的消费竟占据了五分之一的“成人玩具”市场。

“I have a lot of toys around the house, but it’s more of a way of connecting with the kids,” says Andrew Birkin, a 71-year-old screenwriter with young children from his second marriage. “[The toys] went away when my older ones grew up, but now I get them out to spend time with them and fiddle about myself. I’m fortunate – my five-year-old loves World War One and rockets and planes, so that’s interesting for me as well. I even bought a drone, to take photos and show him.”