玩具不再专属儿童 “童心未泯的一代”崛起_时事

玩具不再专属儿童 “童心未泯的一代”崛起

你以为买玩具都是买给小孩？不然。现在很多成人都是给自己买玩具，他们被称为kidult For Rob Willner, when work finishes, playtime begins. He likes nothing more when he gets home of an evening, than to kick off his shoes and upturn a crate of sleek Scandinavian Lego.

对于罗布•维尔纳来说，工作结束以后，游戏时间就开始了。傍晚下班回到家，踢掉鞋子，搬出酷炫的丹麦乐高积木箱，这就是他最幸福的时刻。

“It’s not like I’m obsessed with it, but there’s a simplicity to Lego models that’s quite nice – to clear your mind and help it focus a bit,” he says, only a touch sheepishly.

“我并没有沉迷于此，不过，乐高玩具的确有一种简单质朴的美好，它可以让我保持头脑清醒，帮我集中注意力，”他有点害羞地说。

Willner is 25 years old, and combines studying for a PhD in anthropology and religion at the University of Kent with youth work in north London, where he lives with his wife, Adele, a teacher. And he is not alone in his childish after-work habits.

维尔纳今年25岁，他在肯特大学攻读人类学与宗教的博士学位，同时还在北伦敦从事青少年工作，他的妻子阿黛尔是一名老师，两人一起住在北伦敦。说到他下班后孩子气的兴趣爱好，其实很多人都和他一样。

According to new research conducted by NPD Group, a retail analyst, sales of toys to adults have increased by almost two thirds over the past five years, and by more than 20 percent in just the last year. As a result, the ‘toys for adults’ market (which, by the way, is a careful Google search, best done at home) is now worth £300m – and said to be growing three times faster than the children’s toy market itself.