This means the best innovators also come up with a lot of bad ideas. It is important to realize that, because when you are looking for good innovators, it is tempting to focus on people who had a particularly good idea. You might be tempted to discount the innovation capacity for anyone who has a bad idea.

不过这也意味着，最出色的革新者也会想出许多糟糕的点子。我们有必要清楚这个问题，因为当我们在寻找不错的革新者的时候，我们很容易关注那些有一个相当好的点子的人身上。那么我们就可能对得出糟糕点子的人的印象大打折扣了。

Anyone can stumble on a good idea once. The people who generate lots of possibilities, though, have a better chance of being serial innovators. When the tendency to generate good ideas is coupled with a wide base of knowledge, then you have two core ingredients for a great innovator.

每个人都会偶尔遇到好的点子。能够想出多种可能性的人，就会有很大的机会成为持续的革新者。而当产生好点子的趋势伴随着广泛的知识基础，那么你就发现了出色革新者的两个重要因素了。

3. Care about the details

3. 注重细节

Creativity is wonderful, of course, but as one of my graduate advisers used to tell me all the time, "Ideas are cheap." That is, having an idea is the easiest part of the process of innovation. The hard part is taking that idea and turning it into something that can be put into practice.

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