No pop star endorsed fruits, vegetables or whole grains, the nutritionists noted.
That’s no surprise, according to Bragg, since “industries that sell fruits and vegetables can’t afford to hire celebrities.”
Still, inroads on behalf of healthier foods are being made.
“Partnership for a Healthier America recently teamed up with some celebrities -- mostly professional athletes -- to promote fruits and vegetables through an advertising campaign called FNV,” Bragg said. Their goal is “to make produce cool and edgy,” she explained.
Lona Sandon is program director and assistant professor of clinical nutrition at the University of Texas Southwestern Medical Center at Dallas. She agreed with Bragg that getting kids to eat better is always an uphill battle, even with advertisers on your side.
“The ‘Got Milk’ campaign by the dairy industry was fairly successful with getting celebrity athletes and pop stars on board to promote milk,” Sandon said. “It likely had some influence on milk drinking among kids.”
However, “there is more money to be made promoting less healthy food choices,” she added, and parents simply don’t hold all the cards when it comes to nutritional messaging.
“Teens want to make their own decisions and be independent, and start looking to others such as pop stars as role models,” Sandon said. “They want to try things that they see their role models doing, things that maybe their parents do not approve of, like drinking a soda or energy drink.”
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