BEIJING, Nov. 11 -- Thirteen minutes after touching a screen, a buyer surnamed Huang in Foshan City, south China's Guangdong Province, received the juicer he ordered on China's largest e-commerce platform Alibaba, the first parcel delivered on the platform on this year's Singles' Day shopping spree.
Huang is one of the hundreds of thousands consumers staying up all night for online bargains on Singles' Day, China's annual online shopping fiesta.
As orders keep pouring in, sales on major e-commerce platforms across China quickly broke last year's records.
The first 10 billion yuan (1.47 billion U.S. dollars) was achieved in just six minutes 58 seconds on Alibaba, almost six minutes faster than last year. Just before 3:20 p.m., the number had surpassed 91.2 billion yuan, the whole-day sales volume for last year. At 6:55 p.m., the turnover expanded further to exceed 100 billion yuan.
By 8 p.m., flocks of customers had made 549 million orders on Alibaba's e-commerce platforms.
Other online platforms such as JD.com, Gome, and Suning.com all exceeded previous records in the first few hours.
Seen by many as China's answer to Black Friday in the United States, Singles' Day has grown into a huge battle for market share among Chinese e-commerce companies.
The born-in-China shopping spree has now spread its name worldwide, with Alipay, China's largest online payment platform, now available in over 200 countries and regions, supporting transactions in 18 currencies.
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