圣安德鲁斯大学(University of St Andrews)的研究人员称,制造抓耳歌曲需要满足五个重要条件。
These are receptiveness - how you feel about the song - predictability, surprise, melodic potency - how good the 'hook' is - and rhythmic repetition.
这五个条件即感受力(你觉得歌曲如何)、预见性、惊喜、旋律的影响力(抓耳的“钓钩”有多好)和有节奏的重复。
The exact formula was revealed as: Receptiveness + (predictability - surprise) + (melodic potency ) + (rhythmic repetition x 1.5) = earworm.
精确的计算公式是:感受力+(预见性 - 惊喜)+(旋律的影响力)+(有节奏的重复x 1.5) =抓耳歌曲。
Bede Williams, of the University's School of Philosophical, Anthropological and Film Studies, looked at, among other things, a study into the nation's top 20 earworms, commissioned by Heinz to promote their new #cansong TV advert.
该校哲学、人类学和电影研究系的比德·威廉姆斯(Bede Williams)受亨氏公司所托,查看了针对本国前20名抓耳歌曲的研究,以此帮助亨氏改进新的#罐头曲电视广告。
Bede, who is also research co-ordinator of the HARK project, which looks at our listening habits, said: "If you look at the songs which emerged from the research, they all have a distinctive rhythmic fingerprint - if we removed the melody they are recognisable by their rhythm alone.
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