Cheating death?_其他_趣味英语-查字典英语网

Cheating death?

In his autobiography, Sir Paul recounted the high, cold waves and driving rain in the dark. He and Mr Johnson stayed close but couldn’t see each other. “I was nearly dead when I reached the shore, with no more than a few minutes of struggle left in me,” Sir Paul said later.

- Broadcaster cheated death five times, Stuff.co.nz, February 2, 2013.

3. UK billboard adverts proclaiming pomegranate juice could ‘cheat death’ have been deemed misleading and must not appear again, according to the voluntary advertising body there. The Advertising Standards Authority (ASA) ruled against the ad which contained a bottle of the juice of global pomegranate juice leader, POM Wonderful, and a cut hangman’s noose.

ASA said the ad must not appear again in its current form, after it received 23 complaints from the public. A POM Wonderful UK spokesperson told NutraIngredients.com the ads were pulled late last year.

The POM Wonderful superjuice ad contained the phrase: “Cheat death. The antioxidant power of pomegranate juice”, and while ASA acknowledged there was no intention on the part of Pom Wonderful to deliberately mislead or “make an objective claim about longer life”, it still found the ad problematic.

“We concluded that the claim was ambiguous and if read as a health claim, rather than an obvious untruth, it was capable of objective substantiation,” ASA ruled.

“We considered the evidence submitted by POM Wonderful to support the antioxidant benefits of pomegranate juice but concluded that it fell short of showing any direct relation between consuming the product and a longer life.”