娱乐类

Entertainment live streaming is the most common type where viewers are watching purely to be entertained. It consists of gaming live streams (an industry unto itself), dancing, singing, chatting, comedy, etc. For these streamers, their main source of income is gifts from fans, and they rarely do brand collaborations.

娱乐类直播最为常见，观看者为了娱乐观看视频，包括游戏直播、跳舞、唱歌、聊天、喜剧等等。这些主播的主要收入来源就是粉丝给的礼物，和广告商之间不存在合作。

2. Educational

教学类

The second type of streaming is educational, essentially meaning a live stream where people are coming to learn something. While this could be an actual live streamed class, it could also be a beauty influencer giving a make-up tutorial, a fitness guru showing people how to lose weight, or a food blogger teaching people a new dish. While these streamers will receive gifts from viewers, the majority of their income is likely to come from brand collaborations, or they might be using live streaming as a way to grow their following.

第二类教学类直播是指教授课程的直播。可以是线上课堂，也可以是美妆课堂、减肥教程、或者吃播为大家尝新菜。此类主播除了接收观看者的礼物，大部分收入来源于广告合作，或者为了涨粉。

3. E-commerce

电子商务类

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