这项发表于《心理科学》期刊的研究还发现,如果人们会亲眼看到收礼的人打开礼物,他们会更倾向于通过礼物激起对方的反应。
Almost half of gift-givers surveyed by researchers chose pretty wrapping paper over an upgrade to the present, when expecting to see it unwrapped in person. This fell to less than 28 percent if the present was sent by post.
在调查中,如果人们将亲眼看到收礼者打开礼物,近一半的送礼者会选择包装精美的礼物而不是选择更高级的礼物。如果是通过邮寄方式赠送礼物,选择精美包装的比例则降至不到28%。
Dr Yang added: ''This research suggests gift-givers may be able to spot gifts that would be deemed satisfying by recipients but that their gift choices are often dominated by a wish to get positive reactions.
杨博士补充道:“这项研究表明,尽管送礼者或许知道送什么礼物才会让收礼者感到满意,但他们在选礼物时,却主要还是希望获得积极反馈。”
'Unfortunately money and books tend not to evoke the bright smiles which come from gifts appealing directly to the senses, such as fresh flowers and nicely-decorated sweets. But these flowers and sweets have less long-term appeal.'
“尽管金钱和书籍不像鲜花和包装漂亮的糖果等礼物一样直击收礼者感官,让收礼者脸上露出灿烂笑容,但鲜花和糖果却无法带来长久的愉悦感。”
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