国内英语资讯:Spotlight: EU-China Tourism Year brings Chinese tourists closer to Europe_时事

国内英语资讯:Spotlight: EU-China Tourism Year brings Chinese tourists closer to Europe

CUSTOMIZED EXPERIENCES

Aside from promoting lesser-known destinations, EU-China Tourism Year 2018 is also aimed to improve travel and tourism experiences for Chinese tourists.

"European destinations and service providers have done a lot in the last years to provide services from payment systems to a choice of food to specific activity offers for Chinese," said Arlt.

The Paris Convention and Visitors Bureau attaches great importance to the Chinese market, and is particularly interested in Chinese individual visitors, in full expansion, said Pierre Schapira, president of Paris Convention and Visitors Bureau, adding that "the Chinese market is undoubtedly one of the most promising ones for which we have to find adapted technological solutions".

To attract this new generation of ultra-connected travelers, the Paris Convention and Visitors Bureau launched in March 2018 its official account at Weibo, China's leading social media platform, and has since attracted nearly 10,000 followers. Three months later, the bureau opened its account at WeChat, another popular social media platform in China, Schapira said.

"Many things have been done to facilitate the life of the Chinese tourists in the hotels, of course, but also by the means of payment. Now Chinese tourists can pay by smartphone, through Alipay or WeChat pay, avoiding the risk of carrying cash," said Schapira.

To help facilitate Chinese tourists travelling to Europe, visa facilitation and more convenient air connectivity were also seen in some European countries.