对威廉姆森而言,代言合同中需要要包含推出个人签名球鞋的条款,他才会签下来。而在联盟历史上只有9名球员在新秀年就获得了推出个人签名球鞋的待遇。
Sonny Vaccaro,a forefather of the sports marketing world who originally worked for Nike decades ago, Vaccaro famously pushed to allot the brand's entire athlete budget toward signing Michael Jordan in 1984, for $500,000 per year.
Sonny Vaccaro,作为体育市场的一位前辈,曾在耐克工作了10年之久。他最著名的操作就是推动耐克在1984年将所有用于其他代言球员的预算全部用在了签下迈克尔乔丹上,合同的价格是每年50万美金。
He then left for Adidas in the early 1990s, shifting his focus to the new landscape of prep-to-pro phenoms, signing Kobe Bryant and Tracy McGrady to deals with the Three Stripes before they'd ever played an NBA game.
随后他在90年代早期前往阿迪达斯工作,并把注意力转向了那些具有潜力的新秀身上。例如,在科比和麦迪一场NBA球赛都没打的时候,他就代表阿迪达斯把他们钱了下来。
"In my lifetime, I think it's going to be the biggest bidding war ever done," said Sonny Vaccaro, "Sitting here at this age and watching 50 years of it, Zion has made me feel like it's 1984," said the 79-year-old Vaccaro. "I'm serious."
“在我的一生中,恐怕这将是我从为有过的最大的竞标战争。”Sonny Vaccaro说,“以他现在这个年龄来预测他50年后的样子,锡安让我觉得这就是1984年签乔丹的样子”79岁的Vaccaro说。“我是认真的。
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