When Google offers so-called “vertical searches alongside its basic results – for example, a comparison shopping tool – is it pressing this advantage unfairly? No. Google has not increased the costs of using competitive products. It still remains dead easy to switch.
谷歌在提供基本搜索功能之外提供所谓的“垂直搜索(如比较购物工具),是否不公平地利用了这个优势?非也。谷歌并没有增加使用竞争对手产品的成本。切换到竞争对手产品仍然容易得很。
The FTC could, however, look at an area where builders of hardware-software systems can create switching costs: content portability.
不过,FTC可以关注一下的,是硬件-软件系统开发商可能会制造出切换成本的一个领域:内容可迁移性。
Music, films, games, photos and so on are now bought, made, consumed and stored on digital platforms. If a consumer decides that a new device or piece of software is better or cheaper than the incumbent, but does not buy it because content is tricky to prise loose from the current platform, there is a whiff of coercion in the air. Switching costs vary widely between content types and platforms (Apple, Google, Amazon, Microsoft and Barnes and Noble), and depend on whether the consumer is moving content away or bringing it aboard. Third parties are, happily, building tools to facilitate movement. But the area remains ripe for abuse.
【谷歌无垄断】相关文章:
★ 双语阅读:法厄同
★ 掩耳盗铃
★ 瓦尔都窗前的一瞥
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15