这款名为“汉堡王咖啡订阅”的应用程序的理念是,你下载它,然后每天可以在汉堡王领一杯一样的咖啡。
It's the price that will move many. Just $5 a month. That's more or less what I pay for a single Grande Almond Milk Latte.
价格会打动很多人。一个月只要5美元。这差不多是我买一杯大杯杏仁露拿铁的钱。
Indeed, in its press release, Burger King specifically targeted Starbucks:
事实上,在它的资讯发布会上,汉堡王专门把星巴克拎出来当靶子。
For the price of a large cappuccino from Starbucks, you can have a BK Café brewed coffee every day for a month.
只要花上星巴克一杯大杯卡布奇诺的价格,整整一个月你都可以每天喝上一杯汉堡王咖啡。
This seemed so counter to sensible belief that I had to delve into the small print.
我的理智告诉我这太没道理了,以至于我不得不深入研究细节。
It is, indeed, the case that you can get a coffee at Burger King every day -- any time of day -- for just the $5 a month.
事实上,只要每月5美元,你就可以每天任何时间在汉堡王喝一杯咖啡。
That means that each coffee will cost you cents, rather than dollars.
这意味着每杯咖啡的价格是几美分,而不是几美元。
But here's what that $5 a month gets you: a small cup of brewed coffee.
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