Nevertheless, the proportion of independent and customized travel continues to rise. In 2018, the demand for customized European tours booked by the travel website increased by 127 percent over the past year, far higher than the growth rate of the overall market, said the report.
In addition, a number of new routes were launched between China and Europe in 2018, including direct flights from Fuzhou to Moscow, Changsha to London, Jinan to Paris, and Shenzhen to Brussels. In 2018, there were more than 600 flights a week between China and Europe, according to the report.
Ctrip in 2018 forecast that consumption of each tourist in Europe will exceed 25,000 yuan (about 3,721 U.S. dollars) in two years, with the total annual consumption to reach 150 billion yuan (about 22.3 billion dollars).
"Our findings confirm what a concerted effort to boost tourism can achieve. It also appears to have lasting effects, as we can see in the forward booking figures," said Olivier Jager, CEO of ForwardKeys.
China's domestic travel agencies are also deepening the cooperation with Europe. For example, the SkyScanner, Ctrip's online travel search platform, set up its first overseas calling service center in Edinburgh in April 2018.
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