Sun's guesthouse, now the biggest in Erhe, receives nearly 400 customers each day during the peak season.

"There is huge potential in winter tourism as more townspeople seek the rural lifestyle to reduce the pressure they face in big cities," she said.

Erhe's total tourism revenue reached 10 million yuan last winter. More than 80 percent of the villagers now work in the industry, and over 60 percent run their own businesses. Restaurants, guesthouses, souvenir shops, theatres and snow museums have sprung up in the village.

The booming tourism also attracts more villagers who previously moved to bigger cities for better opportunities to come home and get a slice of the cake.

"I had never imagined snow would become Erhe's most valuable asset," said Liu Hongcai, owner of a brewery that sells grain alcohol to local restaurants and tourists.

"I have my own business and can stay with my family. It is the best time of my life," he said.

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