为什么你戒不掉巧克力?科学家说:不光是因为好吃_BEC初级作文

为什么你戒不掉巧克力?科学家说:不光是因为好吃

团队的成员之一Frank R. Dunshea说：“消费者如何感知产品本身的特质——比如味道、气味和质地——与感官和感知系统相关联，而他们如何感知产品外在特点,比如包装材料、信息、品牌、和价格——则与认知和心理机制相关联，这两者是不同的”。

"The information provided via packaging can influence customers' expectations and affect their emotional response when their sensory experience confirms or doesn't confirm their initial impression."

“包装提供的信息会影响顾客的期望，而他们通过检验自己的感官体验是否和初印象保持一致，从而影响他们的情绪反应。”

For this experiment, 75 chocolate tasting volunteers were asked questions based on three conditions: a taste test with no packaging, a look at the packaging with no tasting, and a taste test with the packaging visible.

在这个实验中，75名巧克力品尝志愿者基于三种测试条件来回答问题：一个只尝味道不带包装的测试，一个不尝味道只带包装的测试和一个既尝味道又带包装的测试。

For the last part, samples of the same chocolate were wrapped in six different packaging concepts – bold, fun, everyday, special, healthy and premium. Participants were asked to rate the taste of the product, the emotions it prompted, and how likely they would be to buy the chocolate in the future.