"Our target is 400 participants by 2017 but given the response we have had so far this may be too low a number," De Meester said.
Colruyt's belief that employees who cycle to work are healthier than their colleagues who don't is backed up by research from Dutch organization TNO.
The researcher found that over the course of a year, cycling employees on average lose one working day less due to illness than employees who commute by other means.
If the number of workers who cycle to work increased by one percent, Dutch employers would save a total of 27 million euros per year, TNO said.
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