She has sought to turn that fame into a full-fledged business empire. Yang has created new programming for TV -- including one of the first shows targeting women -- and set up sites on the burgeoning Chinese-language Web. She has bought print publications; she sells credit cards; she's even hawking a co-branded jewelry line with Celine Dion. She and her husband, Bruno Wu, are one of China's richest couples; Forbes has estimated their wealth at about $300 million. All of which has led the foreign press -- and her own handlers -- to rarely miss an opportunity to call her the Oprah of China.
她试图把这种名望转变为成熟的商业帝国。杨澜创办了包括第一批针对女性的栏目在内的新的电视节目,还建立了一个中文站点。她收购过出版商,卖过信用卡,甚至还与席琳•迪翁一起联合创办珠宝品牌。她和她的丈夫吴征是中国最为富有的夫妻之一,《福布斯》估计他们的财富价值在3亿美元左右。所有这些使得外国媒体以及她的同行们一有机会都会称她为“中国的奥普拉”。
Yang Lan, 42, has done wonders to achieve what she has so far, being careful to maintain her above-the-fray image while morphing with the fast-shifting landscape. "You do what you can do," she says with a sigh in lightly accented, fluent English. Some of her ventures have succeeded -- her interview show has been one of the past decade's megahits -- while others, including her Sun TV network, have been huge flops. Through it all, she has held on to her biggest asset: her fame. Liu Yingqi, vice president of China Life Insurance Co., which sponsors New Girl in the Office, says, "She's the audience's Yang Lan, society's Yang Lan."
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