日本人素以喜好美食著称,但二十年来的经济低迷以及最近一轮自二战以来最严重的经济衰退使许多囊中羞涩的日本人面对价格昂贵的美食望而兴叹。好在便宜的菜肴中也有一些可供挖掘的亮点,前提是你不介意怪模怪样脏兮兮的围裙,或是摇摇晃晃的餐桌。
The Fuji TV show cheekily sports a riff on the Michelin man for its logo. It started as a segment on a popular comedy program and grew into a series of hour-long specials, tapping into a recent trend toward what locals are calling, B-kyu gurume, or B-class gourmet--good, cheap, unfussy food, That goes along with the wider trend of budget-conscious Japanese consumers shunning department stores and luxury goods in favor of Uniqlo clothing and 99-yen grocery stores.
富士电视台(Fuji TV)推出的“Kitanachelin”厚着脸皮借用了“米其林轮胎先生”(Michelin man)作为招牌形像。这档节目起初是个热门的喜剧栏目,后来发展成为每期一小时的系列片,专门介绍东京本地人所谓的“B档菜”,也就是那些好吃、便宜、也不太讲究的菜肴。这一定位正好契合精打细算的日本消费者越来越普遍的节俭之风,他们避免去百货公司和奢侈品专卖店买东西,转而青睐优衣库(Uniqlo)品牌的衣服,以及每件99日圆的杂货店。
Once featured on 'Kitanachelin,' the show's popularity means a restaurant will likely see a surge in customers. Aroyna Tabeta, a grimy but authentic Thai hole-in-the-wall joint under some train tracks near the Wall Street Journal's office, had a long line outside the night after it won two stars on the show.
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2020-09-15
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