突然之间,曾经被浪费掉的等车时间成为了最为便捷的购物时点。乐购如今已将这种适用于通勤一族的购物墙模式搬回了英国市常同样采取这种模式的还有在线零售商Ocado。
This is just one example of how technology is shaping the way grocery retailers compete for shoppers. New forms of online grocery shopping are also on the rise. These two forces will contribute to significant structural change in the grocery sector over the next several years, and retailers must prepare for it.
这只是科技塑造日杂零售商争夺客户方式的一个例子。此外还出现了其他新的在线日杂购物模式。在这两股力量的共同作用下,未来几年日杂零售行业将发生重大的结构性改变,零售商必须对此做好准备。
Technology-Enabled Shopping
基于新兴科技的购物模式
Digital technologies are becoming pervasive in shoppers’ lives; smartphones and tablets can now be found in shoppers’ pockets, purses and briefcases, and shoppers can log on from their homes, offices or the stores themselves. But the use of mobile technology in grocery shopping is still in its early stage. It will assuredly increase as shoppers become more familiar with the technologies available and begin using them increasingly to simplify their experience.
数字技术已经广泛应用于消费者生活的各个层面;消费者们的口袋、钱包或者公文包里装着智能手机和平板电脑,消费者还能在自己家中、办公室或者商店内随意上网。但移动技术在日杂采购领域的应用仍处于初级阶段。随着消费者愈发熟悉现有技术并日益运用这些技术简化购物经历,移动技术在日杂零售领域的应用必将增多。
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