Does the same thing apply to sales clerks, who are essentially hired to look good in the clothes? The authors of the study say "yes," questioning whether it's even a smart idea to have to salespeople wear the store brand clothes-- especially, we'd add, in a place like Hollister or Abercrombie & Fitch where the sales kids are basically swimsuit models.
那么雇佣美女做售货员的服装店是不是也会碰到这种问题?研究者表示答案是肯定的。现在很多服装店店员都穿着自己牌子的衣服售卖——特别是Hollister和Abercrombie&Fitch这样的品牌,店员身材好得跟泳衣模特似的,看来让美女店员穿本品牌的衣服不会是个好主意哦。
Then again, the study highlights, the findings only apply when shoppers have low self-esteem to begin with. If you love your body and feel great in it, then it won't be so bad.
不过研究也指出,研究中指出的情形只出现在自信心比较弱的顾客身上。如果你对自己身材有着足够的自信,那么情况就没有那么糟糕了。
So what an easy fix -- just have great self-esteem!
所以强大的自信心才是王道啊!
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