为了支持手机公司 T-Mobile的广告语“生活就是为分享”,他们的广告代理公司盛世长城在伦敦的利物浦车站组织了一场游击快闪。成堆的舞者假装成一般的乘客突然参与到舞池的节奏与旋律中去。而这,合着如假包换的通勤客的反应,被制作成了一则相当流行的电视广告。
To help promote Disney Pixar's animated film, "Up," in which a retired balloon salesman sets off on an aerial adventure when he tethers thousands of balloons to his house, UK-based agency Beatwax, came up with the idea for a hot air balloon that would look just like the house from the film. It promoted the film in the UK, France, Germany and Italy.
为了帮助迪斯尼和皮克斯的动画电影《飞屋环游记》,也因为在电影中一个退休的气球推销员把成千上万的气球系在他的屋子上从而开始了一段空中冒险,英国本土的Beatwax广告公司想了一个主意让一个热气球看上去和电影里的屋子一模一样。在英国、法国、德国和意大利都用此法宣传该电影。
If you travelled to Munich for the first game of the FIFA World Cup in 2006, chances are you saw this huge installation, which shows an enormous 213-foot Oliver Kahn (the German national team goalkeeper at the team) diving across the highway. It was the only piece of advertising that adidas conducted in Germany throughout the tournament. It was created by TBWABerlin.
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