如果你在2006年到慕尼黑来参加FIFA世界杯的首场比赛,那么你很有可能看见这个巨型装置,这个装置展示了213英尺长的庞大的奥利弗·卡恩(德国国家队的守门员)横跨高速公路。这是阿迪达斯在当年的全称比赛中在德国做的唯一一个广告。这个是由柏林TBWA广告公司代理的。
This giant dispenser - complete with real enormous napkins - appeared in Stockholm, Sweden. It was created by DDB, Stockholm to advertise McDonald's Big 'n' Juicy Burger.
这个巨型是自动售卖机——用真正的巨型的纸巾做的——出现在瑞典的斯德哥尔摩。这是由斯德哥尔摩的DDB广告公司为宣传麦当劳“大而多汁的汉堡包”创作的。
Amazingly, this guerilla stunt by Serviceplan saw a real woman placed inside a transparent suitcase that was put onto busy luggage-claim carousels in two German airports. The luggage had two yellow stickers, one that clearly identified it as an Amnesty International campaign, and another that protested against human trafficking.
神奇啊!这个由Serviceplan广告公司玩的非常规把戏把一个真的女人装进了一个透明的行李箱里,然后放在了两个德国机场行李认领处的旋转带上。这个行李箱有两条黄色的封条,一个上面清晰地写着国际赦免活动,而另一个则是抗议活人拐卖。
Visitors at the Song Zhuang Art Gallery in Bejing were faced with a strange-looking artwork consisting of a circular area on the concourse, with a book in the center, surrounded by hundreds of shards of glass. A small plaque explains: "For millions of kids, education is out of reach."
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