有些公司很清楚自己的优势:一个传统标签,一种气味,一种味道甚至一种感觉。这些会让人们回忆起童年,回忆起那段快乐而又无忧无虑的时光。
Happiness Tactic No. 2: Make Us Feel We’re Part of Something Bigger
快乐策略2:让我们感到自己很重要
Some brands lift the spirits of consumers by helping them to feel connected to a global good. These are brands aligned with a purpose. It’s not something you need an MBA to understand—more a promise, or a mantra of virtue. Those virtues are built into the product and the experience, and the consumer feels as if they are as valuable of a part of that experience as any.
有些品牌会通过让顾客感到自己是和这个世界的美好息息相关,来提升他们的精神信念。这些品牌都会带着一种精神目标:一种承诺,或者一个美德的咒语,这些东西你不用非要有MBA学位才能理解。这些精神都根植于产品和你的经历,顾客会在这种经历中感受到自己的价值。
Happiness Tactic No. 3: Help Us Escape
快乐策略3:帮我们逃离这个世界
Apple does a lot of things for a lot of people, but Marian Salzman, CEO of Euro RSCG Public Relations, credits the firm for helping consumers everywhere escape. The ubiquitous earbuds are a sign to those around you that you’re busy.
苹果可以帮许多人做许多事情,可是欧洲灵智广告公关公司的首席执行官Marian Salzman认为,苹果最大的优势是让顾客随时随地可以摆脱纷扰。插上耳塞,就可以告诉周围的人,你在忙。
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